The Ol' Founding Story
As far as we are concerned Wilcox has always existed, it just took some time for us to find it. From the first taste we got of building a shed with grandpa, then our own skate ramps in the driveway, to when we were finally able to kick start dad's old Honda XR, we've been hooked on the thrill of building, exploring, and living an adventurous life. The rubber really hit the road for this thing we call Wilcox in 2014 on a motorcycle tour south of Mexico. A heavy storm placed fate in the palm of our hands. Taking cover in a small town jam packed with leather workers and boot makers we discovered the true craftsmanship of handmade welted boots. That trip literally paved the way for what became Wilcox.
Put all those things together and add a love for the classic things in life and here we are. Today we're still fueled by those same principles we learned when we were young. We exist to build the best damn boots we can and live life until our cups overflow.
What makes a quality boot?
Since its invention in the late 1800s, and to this day, the Goodyear Welt is still the most durable method of shoe construction. Our primary goal as bootmakers is to practice & preserve this superior method of shoemaking. While most footwear brands have replaced quality with quantity, we've doubled down on using the best techniques with the best materials.
It is the largest footwear industry in the western hemisphere. Leon is to boots as Detroit is to cars.
In selecting where to produce, we wanted to work where there was a long history of bootmakers with local access to all of our materials. In fact, all our materials are made within a 10 mile radius of our production line. León is known as "the footwear capital of the world" and is the heart of footwear in North America. Producing from this important center allows us to build premium boots without any constraints on materials or highly talented craftsmen. This means none of the materials are shipped overseas and our carbon footprint is hyper localized.
Having worked, traveled, studied & volunteered throughout North America for over a decade, one of our goals was to bring together the design, materials, skills, & economies of scale from our great continent. With this collaboration, we've built a reputable brand that produces excellent products without going overseas.
Like most things in life, the beginning was bumpy and we're still rough around the edges, but we're proud to say we're coming up on our 10 year anniversary as a brand. We wouldn't be here without support from boot enthusiasts all over the world. Over 20,000 customers from 20 countries and counting! Thank you!
Where will you take your boots?
Wear your boots as you will - Beat them up or take extra care. Post photos and tag us with @wilcoxboots and #wilcoxboots to be a part of our community. We're always looking to repost our favorite fan photos!